Creating Bright Images
Now this might sound very obvious that all marketing images should be Bright Images.
However, this is not the case, for one very good reason - Your Brand Image.
Your Brand Image is how your business shows up in a visual way.
This normally starts with your logo and brand colours but soon drifts into the types of graphics you use, the photography you have taken and the video content you have produced.
As you can see from the two examples so far, you don’t have to only have one type of visual look.
It really will depend on what message you are trying to get across and where and when you will be using your visual content.
Bright images don’t have to be boring. They can still be a little creative with the lighting and deliver the message you need them to take away.
People Are More Likely To Remember What They See or Do
Bright colors capture our attention because our brains are wired to react to them. Our vision senses are by far our most active of the senses.
The images you take or have taken, are the gateway to which your clients are walking through even before they have left home.
Focusing Where The Attention Goes
In this fast pace world that we live in, where content is created in its billions every single minute of the day, bright images can be made up of bright backgrounds.
Here we have a necklace on a pure white background. So you find there are no distractions in the background, nothing to take your eyes off of the necklace.
Then with the layers of detail, you keep seeing new parts of the image, no more importantly, of the product being sold. First its the chain, then its the diamonds and now you notice the engraving of Mum I Love You.
