Marketing Strategy & Creative Direction That Helps Your Content Deliver Results
Clear messaging. Focused marketing direction. Content that supports business growth.
Many businesses create marketing activity without a clear plan behind it.
What does your business need right now?
Photography & Video Content
We provide regular content updates to our clients online gallery, helping them to always have the right content when they market their business.
Fractional Marketing Support
Many businesses benefit from an experienced marketing professional helping guide decisions & ensure marketing aligns with business goals.
Content Implementation Sessions
If you have photography or video content ready but aren’t sure how to use it effectively, this session helps create clarity and momentum.
Strategy & Creative Direction Overview
Effective marketing starts before content is created. Gary’s approach focuses on ensuring messaging, positioning, and content work together.
Who is this for?
This service is ideal for businesses who:
• want clearer direction with their marketing
• are creating content but not seeing consistent results
• want help refining messaging
• need a simple marketing plan
• want their content to support business growth
• want experienced input without hiring full time
• are investing in photography or video
• want marketing to feel more structured
How Gary Supports Your Marketing
Gary works with businesses as a strategic marketing partner, helping ensure activity aligns with business goals.
Support may include:
• marketing direction
• messaging refinement
• campaign planning input
• content planning guidance
• customer journey alignment
• prioritisation of marketing activity
• review of website messaging
• identifying content opportunities
• ensuring marketing supports growth
The C.R.E.A.T.E. Method
Your Support Options
Content Implementation Sessions
Turning your content into a clear marketing plan.
Ideal for businesses with photography or video content ready to use.
→ View Content Implementation Sessions
Fractional Marketing Support
Consistent marketing direction without hiring full time.
Includes on-call support, fractional marketing manager, or head of marketing support.
→ View Fractional Marketing Support
Content Creation
Using our production insights and knowleadge to create the right content for your business.
Includes content planning sessions, photography sessions, video productions and regular content creation.
→ View Content Creation Sessions
Why Businesses Work With Gary
Gary combines marketing strategy with hands-on creative experience as a photographer and video producer.
This allows marketing direction to connect directly with real-world content creation.
The focus is always on:
clarity
consistency
useful marketing activity
content that supports business goals
Typical Outcomes
Businesses often gain:
clearer messaging
more focused marketing activity
better use of content
greater consistency
improved confidence in marketing decisions
stronger alignment between marketing and business goals
About Gary
Gary Cooper is a Creative Director and Marketing Strategist specialising in helping businesses use photography, video, and messaging more effectively.
As founder of Create The Image Productions, Gary has supported businesses across a wide range of industries with marketing content designed to attract attention and support growth.
His approach combines strategic thinking with practical content experience.
